Niebla en el campus

El gerente de comunicaciones y redes sociales, junto con el equipo de Comunicaciones y Marketing, son responsables de garantizar que todas las plataformas de redes sociales de UT Permian Basin cumplan con los estándares editoriales y gráficos de la universidad.

Directrices

Las páginas de redes sociales con el nombre de UTPB no pueden crearse sin la aprobación del administrador de redes sociales de la universidad. Todas las cuentas de redes sociales departamentales se consideran propiedad de la universidad.

Al crear una página de redes sociales con el nombre de UT Permian Basin, el administrador de redes sociales de la universidad debe recibir todas las contraseñas y credenciales de edición necesarias.

El gerente de redes sociales, en coordinación con el Director Ejecutivo de Comunicaciones y Marketing, es responsable de garantizar que las páginas de redes sociales de UTPB estén dentro de los límites de los estándares editoriales y visuales de UTPB.

Política de los medios sociales

These guidelines are intended to serve as a basic outline for how to best use social media channels representing the University, but should not be viewed as a comprehensive list of policies. Ask your supervisor for further guidance, follow all local, state, and federal laws, and comply with other University policies. Comunicaciones y mercadeo (Comunicaciones) is responsible for the enforcement of this policy. The University has the right to amend this policy at any time.

Social media is official University communication. Social media sites at the University should be marked “official” in some way, where appropriate (for example, in a Twitter bio or a Facebook “about” section). Each academic or administrativo unit at the University should evaluate what, if any, social media technologies are appropriate for their communication needs. When using social media on behalf of the University, do so with thought and purpose. Ask the following prior to creating any social media cuenta:

  • Will the use of social media support a clear objective that is consistent with the goals and mission of this unit?
  • ¿Hay suficiente time to devote to manage the social media account? Consistent and timely posts con original contenido are necessary to the success of a social media account. Does the social media manager have time to keep content current, respond to comments, and develop original, engaging content?
  • ¿El administrador de redes sociales está bien versado en la red de redes sociales?
  • Is the social media manager familiar with UT Permian Basin media standards, logo usage, and the University’s acceptable use policy?

Políticas obligatorias para Cuenca del Pérmico de UT Social Media

1 . The University of Texas Permian Basin Official Facebook, Twitter & Instagram Accounts
The University’s official Facebook, Twitter, and Instagram accounts will be managed by Communications, who uses social media to supplement traditional media relations and marketing efforts.

2. Setting Up Social Media Accounts
Before setting up any social media account to use for official purposes of the University:

Paso 1: Obtain permission and guidance from your dean or Jefe de departamento.

paso 2: Fill out registration form

paso 3: Communications will respond to your request within 7 days.

paso 4: Si se aprueba, you will receive information about securing a UTPB vanity email. Personal email accounts are not allowed when setting up University accounts (Por ejemplo, doe_j@utpb.edu).

3. Naming Social Media Accounts
The title name on the social media account should associate with UTPB. Maintain consistency with social media naming across accounts when possible.

  • Academic units:
    Upon approval, Communications will recommend the adecuado name/handle for social media accounts.

  • Student organizations:

    • Before naming your página, the organization must establish whether they are a Universidad sponsored student organization or registered estudiante organización.
      1. Universidad Sponsored Student Organizations: Student Organizations sponsored by UTPB should indicate affiliation with the Universidad and name their social media accounts without “at” in their title. (ex: @utpbstudentsenate)
      2. Registered Student Organizations: Registered Student Organizations at UTPB may indicate that they are located at the University by including “at UTPB” (ex: American Association of Drilling Engineers at UTPB @aaed_at_utpb)
  • Se pueden usar abreviaturas en los nombres de usuario, pero el nombre escrito completo debe aparecer claramente en la página (ej .: FYE en UTPB - El programa de experiencia del primer año en UTPB).

4. Administrator Responsibility
Communiations debe tener administrator access to Facebook cuentas and username and password information for all other social cuentas que implica academic and administrative units and University sponsored student organizations. Communications is not responsible for maintaining your page. If needed, they will offer support and guidance to you in order to maintain a consistent brand across all platforms. Private groups used for official University communication are prohibited. Official UTPB accounts are subject to review and evaluation by Communications. Accounts that do not produce sufficient, regular content are subject to revocation.

5. Compliance with All University Policies
Communications on social media sites for University purposes must comply with all applicable leyes federales y estatales y Políticas universitarias.

6. Representing UT Permian Basin
Posting on behalf of the University as an academic or administrative unit or University sponsored organization is not a right; it can be rescinded at any time. Be responsible for your posts and remember, what you post is a reflection on the University and you.

7. Media Interaction
Social media may generate interest from the press (print, radio, television, online). If you are contacted in any way by a member of the media about a University-related posting, you are required to immediately contact Comunicaciones (Traducción, Diseño y Redes) before responding.

8. Protect Proprietaryy privado Información
Do not violate intellectual property rights of the University or any third parties, or disclose confidential or private information of the Universityestudiantes o terceros.

9. Third-party Advertising
UTPB-asociado social media sites cannot host advertising. On third-party social media platforms, if ads can be turned off on University pages, they should be. Do not endorse other brands, businesses or products without appropriate approval.

10. Personal Social Media Accounts
Employees are encouraged to share University news and events that are a matter of public record. Es strongly advised to link directamente a la fuente de información como la forma más efectiva de transmitir noticias en sitios personales y para evitar problemas con la infracción de derechos de autor. Los empleados de la universidad son personalmente responsables del contenido que publican en sus propios sitios de redes sociales y en los sitios de otros.

  1. Do not use personal social media accounts to communicate on behalf of the University by responding to comments, reviews, etc., made by the public on official University social media accounts. Only Administrators and approved editors have the authority to speak on behalf of UTPB. (ex. If someone leaves a poor Facebook review, do not reply on UTPB’s behalf. If you believe action needs to be taken, alert the Communications team.
  2. No use el logotipo o nombre de la Universidad para promocionar o respaldar ningún producto, causa o partido político o candidato; y
  3. Deje en claro que está hablando por sí mismo y no en nombre de la Universidad. Puede ser apropiado un descargo de responsabilidad, como "Las opiniones expresadas en este [blog; sitio web] son ​​mías y no reflejan las opiniones de mi empleador".

Mejores Prácticas

  • Sharing content from other University social media accounts is encouraged; however, a majority of content should be original.
  • Es importante limit the number of administrators and publishers para buscar cuentas de redes sociales y tener rules in place for managing login credentials. Do no share your social media passwords.
  • Haga el mayor impacto en todas las cuentas de redes sociales utilizando nuestros hashtags más utilizados: #UTPB, #UTPBFalcons, #FalconsUp, #WeAreFalcons, #FalconProud
  • Not all social media platforms will best accomplish the goals of the academic or administrative unit or student organization; therefore, Communications may suggest appropriate alternative platforms. For example, a podcast may be best achieved through Anchor vs. Apple Podcast.

If you have any questions or need assistance, contact clase de comunicaciones@utpb.edu.

Registre una cuenta de redes sociales de UT Permian Basin